[Weekly] How to Create (and Sell) Products People Actually Want to Buy
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Copyblogger Weekly: Your portable guide to building online authority with content marketing
Copyblogger Weekly: Your portable guide to building online authority with content marketing
How to Create (and Sell) Products People Actually Want to Buy
This week offers a mix of inspiration, clarity, purpose ... and some good, old-fashioned results-oriented copywriting.
On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That's a fun thing to do, by the way, and I totally recommend it.) Brian Clark has created a whole course for you on how to build high-quality, marketable courses -- I let you know in the post how you can pick that up.
On Tuesday, Stefanie Flaxman asked us to grab a glass of water and do 15 minutes of writing that just might change everything for you. This one is particularly good for the days when you don't feel productive, focused, or on top of things. Not that I'd know anything about such days. Ahem.
And on Wednesday, Brian Clark offered advice on bridging the gap between “I want it” and “I'll take it” for your audience. If your content and copy aren't converting to sales in the way you want, be sure to take a look at this post.
Over on the Sites podcast, Jerod Morris talked about straightforward security -- because nothing messes up your user experience like some creepy weirdo hacking your site.
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