[Weekly] It's Pet Peeve Week on Copyblogger

Copyblogger Weekly: Your portable guide to building online authority with content marketing

It’s Pet Peeve Week on Copyblogger   Quick poll: When you hear the term thought leader, do your eyes roll or do your ears perk up? I'm on team eye roll, and I explained why in Monday's post.   On Tuesday, the ever-elusive Robert Bruce shared the secret to writing compulsively readable copy. Like all of Robert's secrets, this one is difficult ... but it's sound. Even better, it comes with a grumpy post image, which works best if you imagine it read in Robert's famously velvety voice.   And on Wednesday, Stefanie Flaxman shared her favorite peeve: mistaking “viral” content for content that actually builds your business. Instead of chasing the viral butterfly, try out her eight useful moves for strategically building an audience.   On the podcast network, Sean Jackson and Jessica Frick shared some tips on pricing your goods and services. I gave some thoughts on putting more of a creative spark into your content (because boring content is a major peeve of mine). And the decidedly unemployable Sean D'Souza told Brian Clark how Sean manages to take three months of vacation ... every year. Hope you enjoy all the good stuff, and we'll catch you next week!   - Sonia Simone Chief Content Officer, Rainmaker Digital   Why You Don’t Need to Be a Thought Leader  by Sonia Simone   Read and Comment     How to Get Your Writing on the Road to Being Read and Spread  by Robert Bruce   Read and Comment     8 Calls to Action that Initiate New Relationships with Customers and Collaborators  by Stefanie Flaxman   Read and Comment     A Simple Framework for Pricing Digital Goods  by Sean Jackson & Jessica Frick   Listen     7 Ways to Boost Your Creativity  by Sonia Simone   Listen     Three Months of Vacation Thanks to Smart Business Design, With Sean D’Souza  by Brian Clark   Listen     How Hugo Award Winning Sci-Fi Author John Scalzi Writes: Part One  by Kelton Reid   Listen     What Got You Here Won’t Get You There  by Jerod Morris & Jon Nastor   Listen

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