Copyblogger Weekly: Your portable guide to building online authority with content marketing
Copyblogger Weekly: Your portable guide to building online authority with content marketing
Zen and the Art of Content Marketing
Google reminds me that we've covered the intersection of Zen and business a few times at Copyblogger ... which doesn't surprise me a bit.
At the heart of Zen is the concept (which is not a concept) of nonduality. In the words of Shunryu Suzuki:
“To speak of waves apart from water or water apart from waves is a delusion.
Water and waves are one.”
I'm sure Brian Clark had been rereading his Suzuki Roshi when he advised us on Monday to “forget SEO” -- because the wisest practice of SEO is to get out of dualistic thinking about SEO. It’s not separate or distinct from your daily business -- it’s a facet of what you already do.
On Tuesday, we saw the return of the shaved head and serene countenance of Gardner Roshi Brian Gardner -- our esteemed partner over on the StudioPress side of the house, who let us know what he's been up to for the past, oh, half-year or so. Brian has recently started answering questions live on Thursdays (2:00 p.m. Eastern Time) at the StudioPress Facebook page -- swing by and say hello later today, if you like!
And on Wednesday, Stefanie briskly reminded us that, nonduality or no, there are such things as content mistakes. She pointed out five ways to fix common ones. (Zen is, as it happens, quite practical.)
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