[Weekly] Get Engaged to Your Audience and Customers

Copyblogger Weekly: Your portable guide to building online authority with content marketing

Get Engaged to Your Audience and Customers   Roses are Red Violets are Blue Valentine's Day is Tuesday Why is content marketing so hard?   Welcome to the week before Valentine's Day! As it happens, it's connection and engagement week at Copyblogger -- and the content this week is all about how you can create a more profound bond with your audience.   On Monday we had a fun day, because we got to finally let you know about something cool we've been working on behind the scenes -- StudioPress Sites. This new product was conceived and shaped based on our in-depth conversations with customers, and we’re super proud of it. If you’re looking to launch a new site with all the flexibility of WordPress -- and without the irritating parts -- check it out.   On Tuesday, Brian gave us an in-depth post about how to create content that deeply engages your audience. This is a meaty post, so plan on giving it your full attention and spending some time with it (and your caffeinated beverage of choice, if you choose).   And on Wednesday, Jerod talked about cognitive biases -- how your brain is wired to work, whether or not you’re aware of it. He explained ethical ways we can use these biases to shape content to work with our natural tendencies, instead of against them.   Finally, a little earlier today we announced our Content Excellence Challenge prompts for February. These are community challenges we do together every month. This month, I'm giving away five copies of Jonah Sachs’s fascinating book Winning the Story Wars, which is stuffed with ideas about how to connect more closely with your audience ... and persuade them to take action.   You can learn more about Winning the Story Wars on the Copyblogger FM podcast this week. Hope your weekend is an excellent one, and I'll catch you next week!   - Sonia Simone Chief Content Officer, Rainmaker Digital   Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility  by Brian Clark   Read and Comment     How to Create Content that Deeply Engages Your Audience  by Brian Clark   Read and Comment     5 Cognitive Biases You Need to Put to Work … Without Being Evil  by Jerod Morris   Read and Comment     2017 Content Excellence Challenge: The February Prompts  by Sonia Simone   Read and Comment     Copyblogger Book Club: Winning the Story Wars  by Sonia Simone   Listen     Creating a Productized Service, with Dan Norris  by Brian Clark   Listen     How Screenwriter and 'All Our Wrong Todays' Author Elan Mastai Writes: Part Two  by Kelton Reid   Listen     [Guest] Expert Tips for Conducting Better Interviews, with Krys Boyd  by Jerod Morris & Jon Nastor   Listen

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