[Weekly] Making Your Content as Tasty as Pie

Copyblogger Weekly: Your portable guide to building online authority with content marketing

Making Your Content as Tasty as Pie Hey there -- welcome back to the Copyblogger Weekly!   It's Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we're unable to speak or move.   No, wait, we want to celebrate by helping you make your content delicious.   On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results. On The Showrunner, Jerod Morris and Jonny Nastor explore how to cook up an appealing brand for your podcast.   And on Tuesday, Beth Hayden shared a crucial copywriting element that every persuasive page needs. Hint: it's what's in the pudding.   If you're in the U.S., enjoy your holiday! And if you aren't, you can catch your American friends on social media, where we'll all be hiding out from our extended families and pretending we didn't eat that third piece of pie.   Happy holiday to those who celebrate it, and I'll catch you next week!   - Sonia Simone Chief Content Officer, Rainmaker Digital   Authority Behind the Scenes with Andy Traub and Pamela Wilson Available now Andy Traub has a versatile, flexible approach to online business that has taken him in some fascinating directions. As the owner of Take Permission and host of the Take Permission podcast, Andy combines a conversational tone, piercing questions, and friendly encouragement to build an audience that tunes in to his thoughts. Join us as we go Behind the Scenes in Andy’s online business. Get Authority   2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas  by Stefanie Flaxman   Read and Comment     Prove It! 6 Persuasive Techniques for Making the Sale by Beth Hayden Read and Comment       How to Stay Creative in a Distracted World  by Brian Gardner & Lauren Mancke   Listen     The Right Way to Approach Branding Your Podcast  by Jerod Morris & Jon Nastor   Listen     How Becoming a Digital Entrepreneur Helped Jarmar Dupas Get His Life Right  by Brian Clark & Jerod Morris   Listen     How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part One  by Kelton Reid   Listen     Gary Vaynerchuk on Playing the Long Game  by Brian Clark   Listen

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