How to Ruthlessly Cut Worthless Words from Your Sales Copy

How to Ruthlessly Cut Worthless Words from Your Sales Copy

by Beth Hayden

When you're writing sales copy for your business, showing a little personality is a good thing.

It's also a good idea to use natural language whenever possible, so people know you're a real person who is genuinely interested in helping your prospects and customers.

I write conversationally when I write copy, and so do a lot of other folks I trust and admire.

However, there are limits to how far you should take that advice.


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Jerod and Jon are back! And, they hope, better than ever. In their triumphant return to the mics for the beginning of Season Two of The Showrunner, they tackle a listener topic idea that they ve had percolating for a while and discuss the best methods for identifying potential guests for your show.


The Digital Entrepreneur: The Upside of Setting Outrageous Goals

by Jerod Morris

This week’s guest on The Digital Entrepreneur is determined. His goal is to help five billion people with their efforts to grow a business. How?


StudioPress FM: How to Scale a Freelance Business

by Brian Gardner

On this week’s episode, we’re joined by Bill Erickson. Bill is a WordPress Developer, an entrepreneur, a husband, a father, a skier, an avid reader, a gardener, and a winemaker living in Georgetown, TX. He s been developing with WordPress and contributing to the community since 2006.


The Showrunner: No. 069 How to Identify Potential Guests for Your Show

by Jerod Morris and Jon Nastor

We’re back! And, we hope, better than ever. In our triumphant return to the mics for the beginning of Season 2 of The Showrunner, we tackle a listener topic idea that we’ve had percolating for a while and discuss the best methods for identifying potential guests for your show.


Members Only: How to Use Your Limitations to Create a Unique Selling Proposition

by Sean Jackson

We often think of limitations as a weakness. In reality, they are strengths that will help differentiate your products/services in the market.





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