Last week, when I wrote about how to become a writer, I forgot to mention something about why you'd want to be a writer. Writers are communicators. If you're proud of your ideas, you want to be able to communicate them clearly and precisely. Headlines ...
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Last week, when I wrote about how to become a writer, I forgot to mention something about why you’d want to be a writer. Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely.
Headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more. To review the next headline you write from the perspective of an editor who is focused on audience engagement, here are three simple questions you can ask yourself.
| | by Sean Jackson Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision. |
| | | by Chris Ducker In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready! |
| | | by Pamela Wilson The timing of your book’s launch is important. But how important is it? Here’s what really matters when you’re ready to launch your book. |
| | | by Brian Clark Of all the components of a holistic online marketing strategy, search engine optimization (“SEO”) seems to mystify many the most. And it’s true that years back, the key to ranking well in Google was a form of dark art. |
| | | by Brian Clark In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel content sets you up as the inevitable choice. |
| by Sean Jackson Are you struggling to find the right pricing model for your membership site? In this episode, we provide you with a detailed framework to make it an easy decision.
| by Chris Ducker In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!
| by Pamela Wilson The timing of your book's launch is important. But how important is it? Here's what really matters when you're ready to launch your book.
| by Brian Clark Of all the components of a holistic online marketing strategy, search engine optimization ("SEO") seems to mystify many the most. And it's true that years back, the key to ranking well in Google was a form of dark art.
| by Brian Clark In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You'll learn how to begin the "sales process" before you even ask for an email address (and without people feeling "sold" to), and why positioning yourself as the prospect's advocate with your top of funnel content sets you up as the inevitable choice.
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