Bullet points make you a stronger content marketer?
Absolutely, if you're good at writing them. In fact, being a master at writing exceptional bullet points is one of the most important copywriting skills around, second only to headline writing.
The goal of strategic bullet points is primarily to keep people reading. You're highlighting easily digestible bits of important information, which keeps your reader’s attention focused and breaks up dense pools of text.
The downside is that if you write weak, boring bullet points, you give the reader an express invitation to leave. People scan content to decide if they want to keep reading, but also as a way to justify not reading.
So let's write some better bullet points.
