I once asked on social media: What's your biggest challenge when creating compelling content? I didn't treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. ...
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I once asked on social media: What’s your biggest challenge when creating compelling content?
I didn't treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting.
So, let's talk about that today.
| | by Brian Clark In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process” before you even ask for an email address (and without people feeling “sold” to), and why positioning yourself as the prospect’s advocate with your top of funnel content sets you up as the inevitable choice. |
| | | by Brian Clark Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example. |
| | | by Brian Clark In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the “6A” framework for effective email marketing. |
| | | by Kelton Reid In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries … |
| | | by Sonia Simone The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. |
| by Brian Clark In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You'll learn how to begin the "sales process" before you even ask for an email address (and without people feeling "sold" to), and why positioning yourself as the prospect's advocate with your top of funnel content sets you up as the inevitable choice.
| by Brian Clark Today we'll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example.
| by Brian Clark In this introductory lesson, we discuss email's continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the "6A" framework for effective email marketing.
| by Kelton Reid In this special edition of the show, two writers joined me to opine the death of one of the most influential forms in the history of the written word. I posed the question that many great writers have pondered stretching across the last two centuries …
| by Sonia Simone The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting.
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