With a deep sigh, Helen Fields switches on her PC. Another Monday. Another article to write about leadership. Hasn't everything been written already?
Helen checks her Twitter stream and answers a few emails. She doesn't feel like writing. Not yet. She googles the word “leadership.” 756 million articles. Ouch. But still … Helen knows she can help, encourage, and inspire her readers. While sipping her green tea, she leafs through her notebook with article ideas. Nothing feels right. Everything feels bland. She doesn't want to write a humdrum article. She doesn't want to dump her ideas online. She wants to write with power, passion, and pizzazz. She wants to wake up her readers, electrify them with her words, and jump-start them to change the world. Why write if you can't inspire change? Why write if people only skim your subheads before clicking away? How do you choose vivid words that make readers not only remember — but also love — your ideas?
| | by Brian Clark Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example. Listen to Unemployable with Brian Clark below ... |
| | | by Brian Clark In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the “6A” framework for effective email marketing. Listen to Unemployable with Brian Clark below ... The Transcript Get More Clients with Smarter Email Marketing Introduction: Welcome to Get More Clients With Smarter Email Marketing. A free audio course presented by Unemployable, with Brian Clark. For the full experience, head over to Unemployable.com, and sign up for the Unemployable email newsletter, the week’s top resources for independent business people, personally handcrafted by serial entrepreneur and content marketing pioneer, Brian Clark. That’s Unemployable.com. Brian Clark: Hey there everyone, and welcome to Lesson One of Get More Clients With Smarter Email Marketing. An audio course that is brought to you by Unemployable.com. I’m your host, Brian Clark. I’m the Founder and CEO or Rainmaker Digital. Many of you know me as the Founder of Copyblogger. We’re also the company behind the Rainmaker Platform, StudioPress, Digital Commerce Institute , and lots of other great stuff. I do need to tell you, real quick, that this special audio course is brought to you by the Rainmaker Platform. If you’re looking for a way to build a powerful website, do sophisticated email marketing that we’re covering in this course, and tying it all together with marketing automation, then you really need to head over to RainmakerPlatform.com. Check it out, take the free trial, and see if it works for you. Now, I do want to make clear that this course is no way dependent on you using the Rainmaker Platform. We just think you’ll find that it is the easiest, most powerful, most cost effective way to employ an integrated and complete online marketing solution and strategy with email at the center. Again, if you want to check it out, RainmakerPlatform.com. The Prehistoric Days of the Internet Let me give you a little bit of background, because I have been doing email marketing for a long time. In fact, let’s go back to the prehistoric days of the internet, 1998. That’s when I first got started, founded my first company, published my first website. That website, of course, was really a mechanism for getting people on an email list. Back at that time, before blogs broke out, people published content in ezines, which are really just email newsletters, and naturally, those are still around to this day. In fact, there are several venture capital backed email businesses that are sprouting up everywhere. Email is still that relevant and still that powerful, as we’ll explore a little bit in this introductory lesson. That first business that I founded was completely built around ezines, around content published in email newsletter format. You may be thinking, if you’re familiar with my story, “Brian, isn’t that the one business out of the nine you’ve started, that failed?” Indeed it was. Primarily, that’s because I was under the misconception, like a lot of people at the time, that the only way to make money from content was to sell advertising. It turned out that that’s a very offline concept that hasn’t worked as well as people would like in the online space. We all know the struggles that publishers have with banner ads and other forms of advertising, such as that, but it’s okay, because in 1999, I read a book called, Permission Marketing, by Seth Godin, and I really came to understand how the internet was different than offline, but also how it was the same. What was more analogous, it was more of a direct marketing medium. Not in the junk mail sense, but in the sense that you could establish a direct relationship without any third-party, any intermediary with your prospects, and then turn them into customers and clients. At that point, I figured out that the only thing I really had to sell was my services. I was a licensed attorney, I was not incredibly fond of practicing law, but I was fond of eating. At that point, with the first business not really bringing in any money, I published another email newsletter, this one about legal issues related to the internet. Now, I was only a fourth year attorney, but a lot of the more senior attorneys, the ones who developed the business, the rainmakers, they didn’t know anything about the internet, and I was neck deep in it. Learning by trial and error, at that point, because there weren’t blogs, and conferences, and courses, and all of that kind of thing to tell you what to do. You had to figure it out on your own. Anyway, I started sharing what I knew by email, and it was amazing. I started getting people wanting to hire me and pay me lots of money. In fact, I got so many... Click here to read the rest on Copyblogger.com » |
| | | by Caroline Early In this inaugural episode of StudioPress FM, Brian Gardner and Lauren Mancke focus on the story of the founder of StudioPress, Brian Gardner. |
| | | by Sonia Simone Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? |
| | | by Brian Gardner On this week's episode, we’ll explore Lauren’s story and how she went from Principal and Creative Director at Northbound Design to Vice President of the seven-figure line of business we call StudioPress. |
| by Brian Clark Today we'll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example. Listen to Unemployable with Brian Clark below ...
| by Brian Clark In this introductory lesson, we discuss email's continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the last 20 years, and identify the "6A" framework for effective email marketing. Listen to Unemployable with Brian Clark below ... The Transcript Get More Clients with Smarter Email Marketing Introduction: Welcome to Get More Clients With Smarter Email Marketing. A free audio course presented by Unemployable, with Brian Clark. For the full experience, head over to Unemployable.com, and sign up for the Unemployable email newsletter, the week's top resources for independent business people, personally handcrafted by serial entrepreneur and content marketing pioneer, Brian Clark. That's Unemployable.com. Brian Clark: Hey there everyone, and welcome to Lesson One of Get More Clients With Smarter Email Marketing. An audio course that is brought to you by Unemployable.com. I'm your host, Brian Clark. I'm the Founder and CEO or Rainmaker Digital. Many of you know me as the Founder of Copyblogger. We're also the company behind the Rainmaker Platform, StudioPress, Digital Commerce Institute , and lots of other great stuff. I do need to tell you, real quick, that this special audio course is brought to you by the Rainmaker Platform. If you're looking for a way to build a powerful website, do sophisticated email marketing that we're covering in this course, and tying it all together with marketing automation, then you really need to head over to RainmakerPlatform.com. Check it out, take the free trial, and see if it works for you. Now, I do want to make clear that this course is no way dependent on you using the Rainmaker Platform. We just think you'll find that it is the easiest, most powerful, most cost effective way to employ an integrated and complete online marketing solution and strategy with email at the center. Again, if you want to check it out, RainmakerPlatform.com. The Prehistoric Days of the Internet Let me give you a little bit of background, because I have been doing email marketing for a long time. In fact, let's go back to the prehistoric days of the internet, 1998. That's when I first got started, founded my first company, published my first website. That website, of course, was really a mechanism for getting people on an email list. Back at that time, before blogs broke out, people published content in ezines, which are really just email newsletters, and naturally, those are still around to this day. In fact, there are several venture capital backed email businesses that are sprouting up everywhere. Email is still that relevant and still that powerful, as we'll explore a little bit in this introductory lesson. That first business that I founded was completely built around ezines, around content published in email newsletter format. You may be thinking, if you're familiar with my story, "Brian, isn't that the one business out of the nine you've started, that failed?" Indeed it was. Primarily, that's because I was under the misconception, like a lot of people at the time, that the only way to make money from content was to sell advertising. It turned out that that's a very offline concept that hasn't worked as well as people would like in the online space. We all know the struggles that publishers have with banner ads and other forms of advertising, such as that, but it's okay, because in 1999, I read a book called, Permission Marketing, by Seth Godin, and I really came to understand how the internet was different than offline, but also how it was the same. What was more analogous, it was more of a direct marketing medium. Not in the junk mail sense, but in the sense that you could establish a direct relationship without any third-party, any intermediary with your prospects, and then turn them into customers and clients. At that point, I figured out that the only thing I really had to sell was my services. I was a licensed attorney, I was not incredibly fond of practicing law, but I was fond of eating. At that point, with the first business not really bringing in any money, I published another email newsletter, this one about legal issues related to the internet. Now, I was only a fourth year attorney, but a lot of the more senior attorneys, the ones who developed the business, the rainmakers, they didn't know anything about the internet, and I was neck deep in it. Learning by trial and error, at that point, because there weren't blogs, and conferences, and courses, and all of that kind of thing to tell you what to do. You had to figure it out on your own. Anyway, I started sharing what I knew by email, and it was amazing. I started getting people wanting to hire me and pay me lots of money. In fact, I got so many potential legal clients that I was able to turn away the business that didn't seem as enticing, or as lucrative, or interesting, frankly, and... Click here to read the rest on Copyblogger.com »
| by Caroline Early In this inaugural episode of StudioPress FM, Brian Gardner and Lauren Mancke focus on the story of the founder of StudioPress, Brian Gardner.
| by Sonia Simone Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold?
| by Brian Gardner On this week's episode, we'll explore Lauren's story and how she went from Principal and Creative Director at Northbound Design to Vice President of the seven-figure line of business we call StudioPress.
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