The Content Graveyard (and Why So Many Articles Fail)



The Content Graveyard (and Why So Many Articles Fail) by Sean D'Souza On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000 (about $340,000 in 2015). It was to be given to the first allied aviators who flew nonstop from New York to Paris or vice versa.  Six aviators died in the pursuit of that prize. Then an American air mail pilot named Charles Lindbergh took up the challenge. On May 20, 1927, he took off from Roosevelt Field in New York and landed in Paris 33.5 hours later. Many before him had tried to fly the route in stages. Lindbergh's feat was that he did it alone and without stopping.  I’m going to explain why it’s not a good idea to follow the Lindbergh method when you write articles. Read and comment The Showrunner: No. 063 How to Never (Ever) Forget an Important Idea Again by Jerod Morris and Jon Nastor What happens when you have a lightning strike of inspiration? What are some possible ways to capture that inspiration before it escapes us? It’s an important concept, because as we all know … lightning doesn’t strike the same place twice. Listen The Missing Link: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know … by Jabez LeBret Extra! Extra! Listen in to find out what Sean Jackson and Jabez LeBret have to share about this latest news! You'll hear bold predictions, what you need to do next, and much more! Listen Youpreneur with Chris Ducker: How Batching Your Tasks Can Put Your Productivity on Steroids by Chris Ducker One of the most effective ways to clear out your to-do list is to start batching your tasks to help you gain focus and productivity. Tune in to this episode to hear Chris Ducker’s batching strategy and his tips and tricks on how to get it done. Listen Hack the Entrepreneur: Money is the Outcome of Success (Not the Cause) by Jon Nastor My guest today is a leader, speaker, Marxist-capitalist, and a smart entrepreneur. Listen The Writer Files: How Bestselling Debut Novelist Cynthia D’Aprix Sweeney Writes: Part Two by Kelton Reid Instant New York Times bestselling author of The Nest, Cynthia D’Aprix Sweeney, spoke with me about her life before fiction and how she gets words on the page. Listen The Showrunner: No. 063 How to Never (Ever) Forget an Important Idea Again by Jerod Morris and Jon Nastor What happens when you have a lightning strike of inspiration? What are some possible ways to capture that inspiration before it escapes us? It's an important concept, because as we all know … lightning doesn't strike the same place twice. Listen The Missing Link: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know … by Jabez LeBret Extra! Extra! Listen in to find out what Sean Jackson and Jabez LeBret have to share about this latest news! You'll hear bold predictions, what you need to do next, and much more! Listen Youpreneur with Chris Ducker: How Batching Your Tasks Can Put Your Productivity on Steroids by Chris Ducker One of the most effective ways to clear out your to-do list is to start batching your tasks to help you gain focus and productivity. Tune in to this episode to hear Chris Ducker's batching strategy and his tips and tricks on how to get it done. Listen Hack the Entrepreneur: Money is the Outcome of Success (Not the Cause) by Jon Nastor My guest today is a leader, speaker, Marxist-capitalist, and a smart entrepreneur. Listen The Writer Files: How Bestselling Debut Novelist Cynthia D’Aprix Sweeney Writes: Part Two by Kelton Reid Instant New York Times bestselling author of The Nest, Cynthia D'Aprix Sweeney, spoke with me about her life before fiction and how she gets words on the page. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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