Are You Cheap or Are You Exceptional? How to Price Your Services



Are You Cheap or Are You Exceptional? How to Price Your Services by Pamela Wilson The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings as exceptional is more difficult than it sounds. It takes guts, unwavering faith in your abilities, and an unflagging devotion to producing quality work. I’ve lost count of how many times I’ve sat down with a fellow creative person and said, “Look, you have to start charging more money. Just do it!” In today’s post, I’m going to have that little chat with you, right here on Copyblogger. If you’re a writer, designer, or any type of service provider, this article is for you. Read and comment Rainmaker Rewind: A Process for Content Marketing Success by Caroline Early Content marketing doesn't work without a consistent flow of high-quality content. But how do we get all of that created … on a schedule? Listen Copyblogger FM: A Process for Content Marketing Success by Sonia Simone Content marketing doesn’t work without a consistent flow of high-quality content. But how do we get all of that created … on a schedule? Listen The Digital Entrepreneur: Sonia Simone’s Secret to Starting the 1,000-Piece Jigsaw Puzzle of Building a Successful Business by Jerod Morris What is the biggest difference between a perpetually aspiring digital entrepreneur, who has all the ideas in the world … and a successful digital entrepreneur, who actually goes out and gets things done? Listen The Showrunner: No. 061 Why the ‘Hell Yes’ Principle is the Key to Differentiation That Impacts an Audience by Jerod Morris and Jon Nastor We have arrived at Part Three of our three-part series on creating a show that has meaningful differentiation — the kind of differentiation that will attract and retain an audience in a time of more and more podcast clutter. This lesson is all about how to display your differentiation visually, and how to use the “Hell Yes” principle to iterate yourself to the best shared show experience for you and your audience. Listen Hack the Entrepreneur: The Power of Constructive Impatience by Jon Nastor My guest today is a musician, author, and an entrepreneur who has spent the past 21 years writing, creating, and building things to help musicians, authors, and creative entrepreneurs use their talents to make a living and make a difference. Listen Rainmaker Rewind: A Process for Content Marketing Success by Caroline Early Content marketing doesn't work without a consistent flow of high-quality content. But how do we get all of that created … on a schedule? Listen Copyblogger FM: A Process for Content Marketing Success by Sonia Simone Content marketing doesn't work without a consistent flow of high-quality content. But how do we get all of that created … on a schedule? Listen The Digital Entrepreneur: Sonia Simone’s Secret to Starting the 1,000-Piece Jigsaw Puzzle of Building a Successful Business by Jerod Morris What is the biggest difference between a perpetually aspiring digital entrepreneur, who has all the ideas in the world … and a successful digital entrepreneur, who actually goes out and gets things done? Listen The Showrunner: No. 061 Why the ‘Hell Yes’ Principle is the Key to Differentiation That Impacts an Audience by Jerod Morris and Jon Nastor We have arrived at Part Three of our three-part series on creating a show that has meaningful differentiation — the kind of differentiation that will attract and retain an audience in a time of more and more podcast clutter. This lesson is all about how to display your differentiation visually, and how to use the "Hell Yes" principle to iterate yourself to the best shared show experience for you and your audience. Listen Hack the Entrepreneur: The Power of Constructive Impatience by Jon Nastor My guest today is a musician, author, and an entrepreneur who has spent the past 21 years writing, creating, and building things to help musicians, authors, and creative entrepreneurs use their talents to make a living and make a difference. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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