How to Write a High-Converting 'Start Here' Page



How to Write a High-Converting ‘Start Here’ Page by Beth Hayden I have fallen in love with a travel website. It’s called CheeseWeb, and it's a blog dedicated to "slow travel." Slow travel is staying in one place for longer periods of time while you're on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design of the site made my mouth water. As an armchair traveler, it has now become one of my favorite travel sites. One of the reasons why the site appealed to me during my first visit was CheeseWeb's amazing “Start Here” page. The page told me: Who the main CheeseWeb writers are Why they started a slow travel blog Where I could find their best content How I could connect with them via email and social media By the time I was finished reading the "Start Here" page, I had become a die-hard fan of the site’s main writers, Alison and Andrew. Since becoming a fan of their site, I've noticed more "Start Here" pages on various sites around the web. I’m now fascinated with this effective way for content marketers to create fast and valuable bonds with new readers who cross their paths for the first time. Let's talk about what a "Start Here" section is, why it's important for your digital business, and how to turn yours into a high-converting page. Read and comment Rainmaker.FM Elsewhere: Jerod Morris on The Remarkable Podcast by Caroline Early Jerod Morris joined host Dave Morrow on The Remarkable Podcast to discuss digital marketing strategy, building email lists, and why you should start a podcast. Listen The Writer Files: How Bestselling Hybrid Author Dean Wesley Smith Writes: Part Two by Kelton Reid Wildly prolific, bestselling novelist — Dean Wesley Smith — has been a full-time writer since the ’80s, and he made a visit to the show to talk about how he has written (and ghostwritten) hundreds of titles over the years. Listen Confessions of a Pink-Haired Marketer: The 7 ‘Escape Pod’ Principles (Help Me Write My Book!) by Sonia Simone This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take! Listen Rainmaker Rewind: Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content by Caroline Early Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Listen Copyblogger FM: Sally Hogshead and the Art of Fascination by Sonia Simone The Queen of Fascination shares a new crop of insights with us … Listen Rainmaker.FM Elsewhere: Jerod Morris on The Remarkable Podcast by Caroline Early Jerod Morris joined host Dave Morrow on The Remarkable Podcast to discuss digital marketing strategy, building email lists, and why you should start a podcast. Listen The Writer Files: How Bestselling Hybrid Author Dean Wesley Smith Writes: Part Two by Kelton Reid Wildly prolific, bestselling novelist — Dean Wesley Smith — has been a full-time writer since the '80s, and he made a visit to the show to talk about how he has written (and ghostwritten) hundreds of titles over the years. Listen Confessions of a Pink-Haired Marketer: The 7 ‘Escape Pod’ Principles (Help Me Write My Book!) by Sonia Simone This week I want to talk about the values, practices, and principles that help us build "escape pods" from whatever is not serving us. And I'd love to hear your take! Listen Rainmaker Rewind: Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content by Caroline Early Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Listen Copyblogger FM: Sally Hogshead and the Art of Fascination by Sonia Simone The Queen of Fascination shares a new crop of insights with us … Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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