How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths



How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths by Pamela Wilson I have a love/hate relationship with a soap company. About five years ago, I stumbled across their products online. They boasted rare and unique scents and naturally-sourced ingredients. They were irresistible (to me, anyway). And their prices seemed reasonable. So, I placed an order. And that's when my troubles began. I had to share my email address to complete my transaction. You know, to “receive an order confirmation.” Within days, I found myself receiving marketing email after marketing email. Coupons. Special sales. New soaps. New scents. Free shipping. I imagined their marketing department high-fiving one other and saying, "We’ve got one on the line. Quick! Reel her in!" And you know what? The products I received were exceptional. They smelled amazing (I’m a sucker for a unique scent). So, I stuck it out for a while. But not forever. Because I knew how wrong my experience was. I knew there was a better way to market your business. A kinder, gentler way — one that doesn’t alienate the very people you want to nurture. Read and comment Rainmaker Rewind: Henry Rollins on Entrepreneurial Art by Caroline Early Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. Listen Copyblogger FM: Content Marketing Best Practices: Getting Email Opt-Ins by Sonia Simone Email works incredibly well as a marketing tool … except when it doesn’t. What’s the best way to get people to sign up for an email list … and continue to read our messages? Listen The Digital Entrepreneur: Does Your Social Media Strategy Need a Mindset Shift? by Brian Clark It might be time to adjust how you’re approaching your social media strategy — especially if your approach is focused solely on top-of-the-funnel activities like building awareness. Listen Hack the Entrepreneur: Business is a Team Sport by Jon Nastor My guest today founded and built a window and pressure cleaning company in Michigan. Listen The Showrunner: No. 060 How to Execute Engaging Podcast Interviews by Jerod Morris and Jon Nastor This is the third lesson in our three-part mini-course about how to book, plan, and execute engaging podcast interviews. Listen Rainmaker Rewind: Henry Rollins on Entrepreneurial Art by Caroline Early Henry Rollins is an actor, author, spoken-word artist, and musician. You likely know him as the iconic lead singer of seminal punk band Black Flag, which kicked off his enduring career. Listen Copyblogger FM: Content Marketing Best Practices: Getting Email Opt-Ins by Sonia Simone Email works incredibly well as a marketing tool … except when it doesn't. What's the best way to get people to sign up for an email list … and continue to read our messages? Listen The Digital Entrepreneur: Does Your Social Media Strategy Need a Mindset Shift? by Brian Clark It might be time to adjust how you're approaching your social media strategy — especially if your approach is focused solely on top-of-the-funnel activities like building awareness. Listen Hack the Entrepreneur: Business is a Team Sport by Jon Nastor My guest today founded and built a window and pressure cleaning company in Michigan. Listen The Showrunner: No. 060 How to Execute Engaging Podcast Interviews by Jerod Morris and Jon Nastor This is the third lesson in our three-part mini-course about how to book, plan, and execute engaging podcast interviews. Listen ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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