Email Marketing Defined in 60 Seconds [Animated Video]



Email Marketing Defined in 60 Seconds [Animated Video]

by Demian Farnworth

Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email.

According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email:

  • From bed (70 percent)
  • From the bathroom (57 percent)
  • While driving (27 percent)

That’s a lot of looking at your email inbox. But the rest of us aren’t far behind.

Kristin Naragon, Director of Email Solutions at Adobe, writes:

“On average, survey respondents report using email six hours a day, or 30+ hours a week.”

So much for social media killing the email star. In other words, if you want to reach Millennials — the largest generation in the U.S. population with $200 billion in annual buying power by 2017 — use email marketing.

But what exactly is email marketing? How would you define it?


The Showrunner: No. 058 How to Plan Engaging Podcast Interviews

by Jerod Morris and Jon Nastor

This is the second lesson in our three-part mini course about how to book, plan, and execute engaging podcast interviews.

In this lesson, Jonny leads a deep dive into the fundamentals of planning a great podcast interview. Not simply a 'do this next' discussion, but a look into key mistakes Jonny made in planning his first 200 interviews — and more importantly, how you can avoid these mistakes yourself.


The Missing Link: How to Engage With Your Customers on LinkedIn Like a Pro

by Jabez LeBret

Dylan Jones is back and you're going to love what he's sharing on this episode of The Missing Link! You'll discover why collaborative content is key for any business on LinkedIn, as well as understanding your Hub and Spoke strategy, your “PVP”, and how to get started right the first time!


Youpreneur with Chris Ducker: The Importance of Creating a Life Plan, with Michael Hyatt

by Chris Ducker

Michael Hyatt returns to the show for a candid discussion on what his latest book “Living Foward” is all about, how to stop drifting through life and instead create, design and fulfill a plan for your life.


Hack the Entrepreneur: The Value of Working in Systems and Processes

by Jon Nastor

My guest today is one of the hardest working, smartest, and most successful entrepreneurs I have had the pleasure of speaking to.


Unemployable with Brian Clark: The Economics of Artistic Integrity

by Brian Clark

Whenever we get a heavy snow in Boulder and I share a photo of my buried patio, you'll see an ornate, flame-carved fire pit in the shot (filled with snow, naturally). It's a custom design crafted out of recycled propane tanks by artist John T. Unger.


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