5 Remarkable Qualities of Effective Online Content



5 Remarkable Qualities of Effective Online Content by Sonia Simone When I prepare for a presentation on digital business and content marketing, I think a lot about what I want the audience to take away. Of course, there’s always the First Rule of Copyblogger, which I preach to anyone who will listen. But telling people “don’t publish content that sucks” tends to need a little more explanation if it’s going to be helpful. What would give content marketing newbies the right foundation? And how can I help content marketing veterans who aren’t finding the success they want? Is there a framework they can use that would start them off on the right foot? What makes some content marketing succeed, while other efforts fail? Like any framework, this one can be stated simply. Actually executing it is going to be more complicated. But if you use it, you’ll avoid the pitfalls that bring down most content marketing. Read and comment Rainmaker Rewind: Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content by Caroline Early Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Listen Copyblogger FM: Sally Hogshead and the Art of Fascination by Sonia Simone The Queen of Fascination shares a new crop of insights with us … Listen The Digital Entrepreneur: WordPress Product Development: Start with the Business Problem by Brian Clark Chris Lema knows plenty about creating successful digital products. He’s been doing it himself, and coaching others on the underlying process, for years. In this episode of The Digital Entrepreneur, we get some insight from Chris on the importance of starting your product development with the problem. Listen Hack the Entrepreneur: The Power of Unlimited Thinking by Jon Nastor My guest today is a life-long entrepreneur who is closing the gap between science, art, business, and technology. Listen The Showrunner: No. 057 How to Decide What Your Podcast Should Be About by Jerod Morris and Jon Nastor This is the first lesson in our three-part mini course about how to create a unique podcast that attracts and retains an audience. In this lesson, Jerod leads a discussion about the fundamental question that must be answered at the beginning of every showrunner’s journey. Listen Rainmaker Rewind: Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content by Caroline Early Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Listen Copyblogger FM: Sally Hogshead and the Art of Fascination by Sonia Simone The Queen of Fascination shares a new crop of insights with us … Listen The Digital Entrepreneur: WordPress Product Development: Start with the Business Problem by Brian Clark Chris Lema knows plenty about creating successful digital products. He's been doing it himself, and coaching others on the underlying process, for years. In this episode of The Digital Entrepreneur, we get some insight from Chris on the importance of starting your product development with the problem. Listen Hack the Entrepreneur: The Power of Unlimited Thinking by Jon Nastor My guest today is a life-long entrepreneur who is closing the gap between science, art, business, and technology. Listen The Showrunner: No. 057 How to Decide What Your Podcast Should Be About by Jerod Morris and Jon Nastor This is the first lesson in our three-part mini course about how to create a unique podcast that attracts and retains an audience. In this lesson, Jerod leads a discussion about the fundamental question that must be answered at the beginning of every showrunner's journey. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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