How to Write Subheads that Hook (and Re-hook) Your Readers



How to Write Subheads that Hook (and Re-hook) Your Readers by Pamela Wilson Have you heard about RADD? (I doubt it, because I just invented it.) RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it. The symptoms of RADD are: Inability to read one page of a book or magazine without the urge to “look something up real quick” on a digital device Extreme fidgeting whenever several pages of text must be read in one sitting Aversion to fully reading and absorbing any content longer than 500 words RADD is a result, I believe, of the excessive time we spend reading on screens and devices. Even though RADD is a made-up syndrome, the struggle to read better online is real. As content creators, we can help make online reading easier. And one of the most powerful tools of our trade is the humble subhead. Read and comment The Missing Link: How to Identify, Build, and Maintain Strategic Connections on LinkedIn by Jabez LeBret Join us as Liam Austin walks you through several proven methods to connect with strategic partners on LinkedIn like you mean it. Listen Youpreneur with Chris Ducker: 3 Quick Productivity Tips for Working at Home by Chris Ducker Today’s episode dives into the specifics of how to keep up your productivity levels at home and what you can do to keep motivated. Listen Unemployable with Brian Clark: Creatively Breaking the Rules of the Art Business, with Hugh MacLeod by Brian Clark There are a lot of artistically-inclined people in the world of freelancing and creative entrepreneurship. Writers and designers come immediately to mind. Hugh MacLeod of Gaping Void is certainly an example of a literal entrepreneurial artist. Listen Rainmaker.FM Elsewhere: Brian Clark on The Side Hustle Show by Caroline Early Brian Clark and host Nick Loper dive into the details of monetizing a blog, what it's like to start a blog today, and what it means to be unemployable. Listen Zero to Book: How to Push Through the Awkward Stage of Becoming an Author by Pamela Wilson Surprise! The most important part of writing a book may not be the writing itself. There’s intrinsic value to the things that inspire the writing process — but happen away from the keyboard. Listen The Missing Link: How to Identify, Build, and Maintain Strategic Connections on LinkedIn by Jabez LeBret Join us as Liam Austin walks you through several proven methods to connect with strategic partners on LinkedIn like you mean it. Listen Youpreneur with Chris Ducker: 3 Quick Productivity Tips for Working at Home by Chris Ducker Today's episode dives into the specifics of how to keep up your productivity levels at home and what you can do to keep motivated. Listen Unemployable with Brian Clark: Creatively Breaking the Rules of the Art Business, with Hugh MacLeod by Brian Clark There are a lot of artistically-inclined people in the world of freelancing and creative entrepreneurship. Writers and designers come immediately to mind. Hugh MacLeod of Gaping Void is certainly an example of a literal entrepreneurial artist. Listen Rainmaker.FM Elsewhere: Brian Clark on The Side Hustle Show by Caroline Early Brian Clark and host Nick Loper dive into the details of monetizing a blog, what it's like to start a blog today, and what it means to be unemployable. Listen Zero to Book: How to Push Through the Awkward Stage of Becoming an Author by Pamela Wilson Surprise! The most important part of writing a book may not be the writing itself. There's intrinsic value to the things that inspire the writing process — but happen away from the keyboard. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.