Hey there, Brian Clark here … founder of Copyblogger and CEO of Rainmaker Digital.
One of my favorite recent statistics comes from the mega-consulting firm McKinsey. They found that email converts to sales at a rate of 40 times greater than social media.
That’s 40 times, not 40%. And wasn’t social media supposed to kill email? Heck, the social networks are some of the biggest email marketers around!
Just getting someone’s email address isn’t enough, though. It’s not just the size of your list … it’s how you use it.
The hardest part is keeping people subscribed and interested in what you actually have to offer in terms of your products and services. But if you get it right …
- If you’re a freelancer, that means a steady stream of new clients – no more feast or famine.
- If you’re a creative entrepreneur using your talents to create products and services, that means an enthusiastic crowd for your launch and an automated sales process that works while you sleep.
What you might not know is that it isn’t as hard as you may think it is. It can actually be very straightforward — once you know the exact steps you need to take.
I got to know Bryan Harris last summer at a conference in Nashville. We immediately hit it off while geeking out over email … and I have to admit, even though I’ve been doing email marketing forever, I stole a few ideas from him.
Recently, Bryan let me know he does workshops on the right way to grow and leverage your email list, and he let me take a peek at a recording of one he did in the past.
It’s great stuff, so naturally I asked him to do one for my Unemployable community of ambitious freelancers and creative entrepreneurs. And that’s exactly what we’re doing this coming Monday at 11:30am Pacific, 2:30pm Eastern.
Like our previous Unemployable webinars, this is a “no pitch” online workshop. It’s pure education, plus live Q&A at the end.
You’re going to learn:
- How to build a huge waiting list of people eager to learn from you.
- The exact tools you can use to build a list of 10,000 subscribers in 2016 (even if you are a complete newbie).
- How to go about making your email list as profitable as your own products and services.
- The only page on your website that matters when it comes to building your list (and the framework to set it up so that your list grows while you sleep)
And remember, I’ll be there to answer your questions along with Bryan. Here’s what to do:
- Head over to Unemployable.com.
- Choose to sign up for the free Profit Pillars course + the Unemployable newsletter, or just the newsletter alone.
- Click the link in the confirmation email you’ll receive.
- In the welcome email that arrives next, you’ll see a one-click registration link for this workshop (just click, no need to register twice).
- Join us on Monday, April 11 at 11:30am Pacific, 2:30pm Eastern.
- That’s it!
Click here to head over and sign up. See you on Monday!
Keep going-
Brian Clark
CEO: Rainmaker Digital
Founder: Unemployable.com
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