Attraction Content: The Foundation of a Smart Content Marketing Strategy



Attraction Content: The Foundation of a Smart Content Marketing Strategy by Demian Farnworth This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Let’s start at the beginning: you need to attract people to your content. Creating Attraction content is the first step in a successful content marketing strategy and the focus of our first lesson. Here’s a working definition of Attraction content: Attraction content is freely available on the web for social sharing and for search engines to index. Your goal for this content is for people to consume it and spread it. In other words, this is the content that drives traffic — ideally, a lot of traffic. Let’s look at a few examples of Attraction content. Read and comment The Writer Files: How Long-Form Journalist Kent Russell Writes: Part One by Kelton Reid Gonzo essayist and creative non-fiction author — Kent Russell — dropped by to chat about his hybrid reportage on the margins of society, and the process of a big city, freelance journalist. Listen Hack the Entrepreneur: How to Become a ‘10% Entrepreneur’ by Jon Nastor My guest today is a venture capitalist, private equity investor, author, and 10% Entrepreneur. Listen Confessions of a Pink-Haired Marketer: Make Better Mondays! 6 Minutes to a Happier, More Productive Week by Sonia Simone Creative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week Listen Copyblogger FM: Social Media News, Social Media Constants by Sonia Simone The social media platforms are changing constantly. Can we develop an approach that lets us stay current … without driving ourselves to distraction? Listen The Digital Entrepreneur: Why You (Still) Don’t Need a Mobile App That is Separate From Your Website by Brian Clark Do you need a mobile app that is separate from your website? If you’ve built an audience online, you’ve probably pondered this question a time or two. The answer (still) hasn’t changed. Listen The Writer Files: How Long-Form Journalist Kent Russell Writes: Part One by Kelton Reid Gonzo essayist and creative non-fiction author — Kent Russell — dropped by to chat about his hybrid reportage on the margins of society, and the process of a big city, freelance journalist. Listen Hack the Entrepreneur: How to Become a ‘10% Entrepreneur’ by Jon Nastor My guest today is a venture capitalist, private equity investor, author, and 10% Entrepreneur. Listen Confessions of a Pink-Haired Marketer: Make Better Mondays! 6 Minutes to a Happier, More Productive Week by Sonia Simone Creative productivity is all about habits. Here's a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week Listen Copyblogger FM: Social Media News, Social Media Constants by Sonia Simone The social media platforms are changing constantly. Can we develop an approach that lets us stay current … without driving ourselves to distraction? Listen The Digital Entrepreneur: Why You (Still) Don’t Need a Mobile App That is Separate From Your Website by Brian Clark Do you need a mobile app that is separate from your website? If you've built an audience online, you've probably pondered this question a time or two. The answer (still) hasn't changed. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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