Affinity Content: The Key to Growing Your Community



Affinity Content: The Key to Growing Your Community by Demian Farnworth This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Due to its potential to generate large amounts of traffic, but result in low conversion rates, bare-bones Attraction content is kind of like saying, “Let’s throw some spaghetti at the wall and see what sticks.” It’s the spaghetti that sticks around that matters. (No, I’m not suggesting your readers are spaghetti. That’s where the analogy breaks down.) But for those readers who do stick around, Affinity content is the content that keeps them sticking around. It gets them to like you. Even love you. When you attract ideal visitors to your site, they hopefully click around and find Affinity articles that further endear them to you. So, what is Affinity content? Here’s a definition: Affinity content is content that attracts people who have the same values and beliefs as you. This content shares your beliefs, so people with similar beliefs feel like they belong in your community. Read on to discover the value of Affinity content and how it works with Attraction content and Authority content. Read and comment Authorpreneur: How to Write a Book Without ‘Writing’ a Word by Jim Kukral Tucker Max's first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. Listen Technology Translated: Why Now is the Time to Get Started with VR (and What it Means for Marketers) by V. Scott Ellis VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Listen The Showrunner: No. 055 How (and Why) to Teach a Mini Course via Your Podcast by Jerod Morris and Jon Nastor There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. Listen Unemployable with Brian Clark: How to Turn a Personal Liability into an Entrepreneurial Asset by Brian Clark A month or so ago, we discussed the idea that entrepreneurs may have to be a little crazy to succeed. That perhaps the ability to execute on innovative ideas might come from a mental illness or psychological baggage that is turned into a positive. Listen The Missing Link: How to Build Your Influence on LinkedIn by Jabez LeBret Number one best-selling author Stephanie Sammons brings you a proven formula for building your influence on LinkedIn Listen Authorpreneur: How to Write a Book Without ‘Writing’ a Word by Jim Kukral Tucker Max's first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. Listen Technology Translated: Why Now is the Time to Get Started with VR (and What it Means for Marketers) by V. Scott Ellis VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Listen The Showrunner: No. 055 How (and Why) to Teach a Mini Course via Your Podcast by Jerod Morris and Jon Nastor There are so many benefits to making mini courses available online, and your podcast is a great place to start from when it comes to prepping (and even recording) your mini course material. Listen Unemployable with Brian Clark: How to Turn a Personal Liability into an Entrepreneurial Asset by Brian Clark A month or so ago, we discussed the idea that entrepreneurs may have to be a little crazy to succeed. That perhaps the ability to execute on innovative ideas might come from a mental illness or psychological baggage that is turned into a positive. Listen The Missing Link: How to Build Your Influence on LinkedIn by Jabez LeBret Number one best-selling author Stephanie Sammons brings you a proven formula for building your influence on LinkedIn Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.