Action Content: Turn Fans into Customers [Plus a Free Bonus for You]



Action Content: Turn Fans into Customers [Plus a Free Bonus for You] by Demian Farnworth This article is part of our series on the 4 Essential Types of Content Every Marketing Strategy Needs. Make sure to get your special free bonus at the end of the article. So far, we’ve covered Attraction, Authority, and Affinity content. Now it’s time to turn your fans into customers with Action content. And this is where all the work you've done as a content marketer starts translating into revenue for yourself, your clients, or your organization. The good news is that Action content is probably the easiest type of content to understand. But the bad news is that it can also be some of the most difficult to produce. We’ll dig into the reasons why shortly, but since we are in the habit of defining each term before we get started, let’s do that here for Action content: Action content is content designed to get somebody to take an action. How about that for easy? Read and comment Rainmaker Rewind: How to Write a Book Without Writing a Word by Caroline Early Jim Kukral, host of Authorpreneur, has a fantastic guest on this week's show to discuss how to write a book without “writing” a single word. Listen Copyblogger FM: 5 Essential Copywriting Techniques from Copyblogger by Sonia Simone If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Listen The Digital Entrepreneur: Making This Common Mistake Could Kill the Profitability of Your Online Course by Brian Clark If we’ve said it once, we’ve said it a thousand times: don’t build your online business on rented land. From the world of online course marketplaces we get yet another example illustrating why this is so important. Listen Hack the Entrepreneur: Understanding the True Value of Playing the Long Game by Jon Nastor My guest today is a salesperson, turned business owner, turned entrepreneur. Listen Authorpreneur: How to Write a Book Without ‘Writing’ a Word by Jim Kukral Tucker Max's first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. Listen Rainmaker Rewind: How to Write a Book Without Writing a Word by Caroline Early Jim Kukral, host of Authorpreneur, has a fantastic guest on this week's show to discuss how to write a book without "writing" a single word. Listen Copyblogger FM: 5 Essential Copywriting Techniques from Copyblogger by Sonia Simone If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Listen The Digital Entrepreneur: Making This Common Mistake Could Kill the Profitability of Your Online Course by Brian Clark If we've said it once, we've said it a thousand times: don't build your online business on rented land. From the world of online course marketplaces we get yet another example illustrating why this is so important. Listen Hack the Entrepreneur: Understanding the True Value of Playing the Long Game by Jon Nastor My guest today is a salesperson, turned business owner, turned entrepreneur. Listen Authorpreneur: How to Write a Book Without ‘Writing’ a Word by Jim Kukral Tucker Max's first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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