A/B Testing Defined in 60 Seconds [Animated Video]



A/B Testing Defined in 60 Seconds [Animated Video] by Demian Farnworth I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.” There was a lot riding on this test, too — namely my reputation. I was new in my position, and during our first collaborative meeting with the web team, I’d pretty much put my reputation on the line. Read and comment Technology Translated: How to Use Technology to Enhance the Offline Customer Experience by V. Scott Ellis Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we're going to see how Denver based Spruce is doing it right. Listen The Showrunner: No. 054 Use Your Media Consumption to Fuel Your Podcast Creation by Jerod Morris and Jon Nastor Last week’s podcast recommendation wasn’t a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than podcasts. If you want to feel better about your Netflix binging, this is the episode for you! Listen Unemployable with Brian Clark: What Real Entrepreneurism Looks Like, with Rand Fishkin of Moz by Brian Clark Today we're talking to Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Listen The Missing Link: Everything You Need to Know About Recommendations on LinkedIn by Sean Jackson Jabez LeBret joins us to share the best tips and tactics for giving (and receiving) excellent recommendations on LinkedIn. Listen Zero to Book: Why It Takes a Village (and at Least a Couple Editors) to Get Your Book Done by Pamela Wilson Getting your first draft written isn't where your book’s journey stops. It's just a stop along the way to presenting it — fully formed — to the world. Listen Technology Translated: How to Use Technology to Enhance the Offline Customer Experience by V. Scott Ellis Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we're going to see how Denver based Spruce is doing it right. Listen The Showrunner: No. 054 Use Your Media Consumption to Fuel Your Podcast Creation by Jerod Morris and Jon Nastor Last week's podcast recommendation wasn't a podcast at all. It was a TV show. And it spurred the idea for this episode, which is about finding ideas for your podcast by consuming media other than podcasts. If you want to feel better about your Netflix binging, this is the episode for you! Listen Unemployable with Brian Clark: What Real Entrepreneurism Looks Like, with Rand Fishkin of Moz by Brian Clark Today we're talking to Rand Fishkin, founder and Wizard of Moz. Confident, successful, and the person you want to be like some day … right? Listen The Missing Link: Everything You Need to Know About Recommendations on LinkedIn by Sean Jackson Jabez LeBret joins us to share the best tips and tactics for giving (and receiving) excellent recommendations on LinkedIn. Listen Zero to Book: Why It Takes a Village (and at Least a Couple Editors) to Get Your Book Done by Pamela Wilson Getting your first draft written isn't where your book's journey stops. It's just a stop along the way to presenting it — fully formed — to the world. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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