How to Convince Your Skeptical Readers to Accept a New Idea



How to Convince Your Skeptical Readers to Accept a New Idea by Sean D'Souza If you look at the last 30 years of the men's 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation.  Carl Lewis: failed drug test, 1988 Ben Johnson: failed drug test, 1988 Linford Christie: tests positive for pseudoephedrine, 1988 Justin Gatlin: failed drug test, 2006 Maurice Greene: admits to buying performance-enhancing drugs, 2008 And then Usain Bolt comes along. He not only wins the gold in both the 100-meter and 200-meter finals at the 2008 Olympics in Beijing — he also breaks two world records for those races. Can anyone blame you if you're cynical? Don’t you want some sort of proof that Bolt didn’t use performance-enhancing drugs? Not surprisingly, so does your reader.  When you write an article, you may do it Usain Bolt-style — full of gusto and glee. Yet, your reader is still skeptical — and rightly so. Stating something does not necessarily make it believable. So, how do you enhance the believability of your article? Read and comment Unemployable with Brian Clark: Three Keys to Effective Video Marketing by Brian Clark Video is the most popular form of online content. And YouTube is the world's second largest search engine. Listen The Showrunner: No. 051 How to Overcome Your Inferiority Complex as a Podcaster by Jerod Morris and Jon Nastor Have you ever felt like you’re not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. Listen The Missing Link: How to Drive More Traffic from SlideShare by Sean Jackson Eugene Cheng, with over 3,000,000 views on SlideShare, brings you everything you need to know to get your first SlideShare presentation done right now. Listen Zero to Book: How to Structure Your Writing Time (and Stay Sane While You Work on Your Book) by Pamela Wilson When it’s time to actually write your book, what processes will you put in place so you get all the way to your final sentence in good shape? Listen Youpreneur with Chris Ducker: Launching a Challenge to Grow a Community, with Dan Norris by Chris Ducker A key aspect of your business as a youpreneur is growing your community. Today Dan Norris of the 7 Day Startup joins the show to talk about using challenges to grow your audience and what it has meant for his business now and in the future. Listen Unemployable with Brian Clark: Three Keys to Effective Video Marketing by Brian Clark Video is the most popular form of online content. And YouTube is the world's second largest search engine. Listen The Showrunner: No. 051 How to Overcome Your Inferiority Complex as a Podcaster by Jerod Morris and Jon Nastor Have you ever felt like you're not qualified to host your podcast? Ever felt like you were way out of your depth with a certain topic or with a certain guest? Welcome to the club. Most of us have. Listen The Missing Link: How to Drive More Traffic from SlideShare by Sean Jackson Eugene Cheng, with over 3,000,000 views on SlideShare, brings you everything you need to know to get your first SlideShare presentation done right now. Listen Zero to Book: How to Structure Your Writing Time (and Stay Sane While You Work on Your Book) by Pamela Wilson When it's time to actually write your book, what processes will you put in place so you get all the way to your final sentence in good shape? Listen Youpreneur with Chris Ducker: Launching a Challenge to Grow a Community, with Dan Norris by Chris Ducker A key aspect of your business as a youpreneur is growing your community. Today Dan Norris of the 7 Day Startup joins the show to talk about using challenges to grow your audience and what it has meant for his business now and in the future. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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