7 Deadly Sins and 7 Virtues of Email Marketing



7 Deadly Sins and 7 Virtues of Email Marketing by Beth Hayden Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins. If you perform a quick online search, you'll also find playful examples, such as the YouTube video that features examples of each deadly sin taken from various episodes of Spongebob Squarepants. No, I'm not kidding. With the seven deadly sins all over television, film screens, and social media, I started mulling over the major moral pitfalls of email marketing. Wouldn't it be great to have a roadmap for email marketing, too? As content marketers, we need a list of major dangers to steer clear of, so we're not spinning our wheels and sending ineffective messages that don't get opened, read, and clicked on. In this post, you’ll discover the seven email marketing sins we should avoid and the seven desirable email marketing virtues we should work hard to cultivate when creating an email marketing strategy. Read and comment Rainmaker.FM Elsewhere: Brian Clark on Mixergy by Caroline Early On this week's episode of Elsewhere, Brian Clark sits down with Andrew Warner from Mixergy to go beyond the basics of content marketing and reveal the secrets of running a successful online business. Listen TubeTalk: 3 Ways to Work with YouTube Influencers (with No Budget) by Jeremy Vest In this episode we discuss about how YouTube influencers can help you expand your product through reviews and how-to videos. Listen The Writer Files: How Bestselling Thriller Author Mark Dawson Writes: Part Two by Kelton Reid Prolific, international bestselling authorpreneur, Mark Dawson, dropped by to talk about self-publishing versus traditional publishing, and the productivity hacks that have helped him publish over 23 books. Listen Hit Publish: 4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business by Amy Harrison Today we're talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special 'insider' club without excluding new people? Crack this and you'll build a loyal fan base who stay tuned to everything you do. Listen Confessions of a Pink-Haired Marketer: Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses by Sonia Simone Cornerstone content, how to create compelling content for an “overexposed” topic, and predicting the future for our businesses. It’s Q&A day! Listen Rainmaker.FM Elsewhere: Brian Clark on Mixergy by Caroline Early On this week's episode of Elsewhere, Brian Clark sits down with Andrew Warner from Mixergy to go beyond the basics of content marketing and reveal the secrets of running a successful online business. Listen TubeTalk: 3 Ways to Work with YouTube Influencers (with No Budget) by Jeremy Vest In this episode we discuss about how YouTube influencers can help you expand your product through reviews and how-to videos. Listen The Writer Files: How Bestselling Thriller Author Mark Dawson Writes: Part Two by Kelton Reid Prolific, international bestselling authorpreneur, Mark Dawson, dropped by to talk about self-publishing versus traditional publishing, and the productivity hacks that have helped him publish over 23 books. Listen Hit Publish: 4 Content and Copywriting Techniques to Build a Loyal Fan Base for Your Business by Amy Harrison Today we're talking about how to use copywriting and content techniques to make your readers and customers feel close to you, your brand and business. How can you make them feel like part of a special 'insider' club without excluding new people? Crack this and you'll build a loyal fan base who stay tuned to everything you do. Listen Confessions of a Pink-Haired Marketer: Q&A: Cornerstone Content, Creativity, and the Future of Our Businesses by Sonia Simone Cornerstone content, how to create compelling content for an "overexposed" topic, and predicting the future for our businesses. It's Q&A day! Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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