5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers



5 Dang Good Reasons Why Writers Should Think of Themselves as Content Marketers

by Demian Farnworth

Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia.

Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge.

Or maybe you are like me: an English Literature graduate from the Midwest who wanted more out of life than days waiting tables and nights working on poems no one would read.

No matter which category you belong to (or maybe you defy all categories), you know you are a writer because you love to write. You love thinking about writing. You love to have people read your writing …

And, more importantly, you’d love to get paid to write.

The bad news is you won’t find “writers” on the list of the fastest growing careers. The good news is, I think that’s going to change pretty soon.

Why? Simple: the rapid and powerful rise of content marketing.


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