Let me tell you a fascinating story about John.
He's a fictional character but a good example of the type of people I help every day. In fact, if you pay close attention, you might realize you relate to him in more ways than one.
John is a developer. He writes code day in and day out for a large company.
He doesn't think of himself as a copywriter. He essentially just codes, all the time. But John also has a strategy up his sleeve. In fact, he uses content marketing every day.
What John might lack in overt marketing skills, he makes up for with an ongoing list of small side projects. He spends hours of his free time building small code snippets and software. Then, he makes them free to download on the popular code-sharing site GitHub.
One day, John wakes up to hundreds of emails in his inbox — job offers, questions, and positive feedback all yell at him through his still-groggy eyelids. He might not be on his third cup of coffee yet, but John is smiling wide.
However, he isn't surprised by his now-packed inbox; it was just a matter of time.
So, what really happened?
تعليقات
إرسال تعليق