What Is the True Cost of Building and Managing a WordPress Website?



What Is the True Cost of Building and Managing a WordPress Website?

by Jerod Morris

In any description of WordPress features, there’s one word you’re sure to see:

Free.

This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free.

A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all they wanted were the most basic features.

But you are no casual content producer.

You use WordPress like we use WordPress: as a serious business tool to drive serious revenue.

You understand — like we do — that the true cost of running WordPress is far from “free.”

So, what is the true cost?

And how can you minimize the total cost of WordPress ownership while maximizing its potential to manage the online content that drives your business?

Let’s examine …


Technology Translated: Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela Wilson

by V. Scott Ellis

Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things.


The Showrunner: No. 046 7 Mindset-Altering Lessons from a Recent Gary Vaynerchuk Keynote

by Jerod Morris and Jon Nastor

Gary Vaynerchuk delivered the closing keynote on the opening day of Traffic and Conversion Summit 2016, and Jerod was there to see it. The next day, he and Jonny recorded an episode discussing the mindset-altering lessons Gary delivered.


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by Brian Clark

We might not be fans of the term personal branding, but there's definitely something there. Without a doubt, the combination of your personality and expertise can build a great business.


The Missing Link: Are LinkedIn Groups Worth Your Time?

by Sean Jackson

Everything you need to know about creating, managing, and participating in LinkedIn groups is waiting for you in this episode …


Zero to Book: It’s Time for Author Math: Audience Variables, Comparative Feedback Analysis, and the Formula for Deadlines

by Pamela Wilson

We know — you’re not a mathematician! But you need to calculate if you should pay attention to your audience’s feedback (Jeff thinks you almost always should). And if you want to get your book written, you're going to need to compute your deadline … but how?


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