"Oh no. We have to toss them out," the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her.
"All of them?!" her coworker asked.
"Yep. When I taste-tested them, I realized I added too much Fernet-Branca."
And down the drain the cocktails went.
A couple months ago, I sat a few feet away from this interaction and observed the bartender acknowledge her mistake, even though it was costly. She then produced the proper cocktails before presenting them to her customers.
Although it was arguably not fun to admit she had mixed the drinks incorrectly, she realized it was more important to maintain her audience's trust and deliver the cocktails they ordered.
Her goal was to serve them what they wanted — and that is the essence of effective content marketing.
Are you willing to change course, if necessary, to deliver the right type of content to your audience? This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to absolutely, positively know if your content will rock
- How to avoid 11 common blogging mistakes that waste your audience's time
- How to follow the one, irrefutable law of podcasting success
As you work your way through the material below, think of the following lessons as publishing guides for meticulous content creators.
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