3 Resources to Help Invigorate Your Standard Content Routine



3 Resources to Help Invigorate Your Standard Content Routine

by Stefanie Flaxman

You're probably familiar with "art imitating life" and "life imitating art." I know I am.

We can apply this idea to content marketing, as well.

Your content may imitate life if it's engaging, entertaining, and useful. You take recognizable, relatable elements from life and infuse them into your content to connect with your audience members' worldviews.

But how can life imitate your content?

Well, winning content marketing is often the product of trying different experiments to see what works best for your message and your business. These experiments help you get to know your audience better and may help you uncover a new, more effective content strategy.

You see this in life when you try a new activity and broaden your outlook of what you thought was possible.

Today, we're going to focus on techniques that could expand the types of content you offer your audience. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to sell your creative work
  • How to take your Pinterest marketing to the next level
  • How to determine if you should publish a curated email newsletter

As you work your way through the material below, think of the following lessons as a mini content creation course.


Rainmaker Rewind: How to Create a Multi-Channel Network on YouTube

by Caroline Early

In honor of TubeTalk joining the Rainmaker.FM family, this week's Rewind features host Jeremy Vest and guest Reed Lucas, Chief Executive Officer of Radio Control Network, as they discuss how to create, sustain, and manage a multi-channel network on YouTube.


Copyblogger FM: The Secret Weapon Behind Great Websites: The Role of the Content Editor

by Sonia Simone

A look at the editorial role for your content marketing site — whether or not you have the resources to bring someone on


Hack the Entrepreneur: How to Independently Earn a Living (Using Only Your Wits)

by Jon Nastor

My guest today is an author, professional speaker, branding expert, teacher at Duke University's Fuqua School of Business, and an entrepreneur.


Editor-in-Chief: How a Confident Editor Overcomes Perfectionism

by Stefanie Flaxman

Edit of the Week: a stress-free process for producing your best work.


The Showrunner: Setting Yourself Up for Success in iTunes: Part Two

by Jerod Morris and Jon Nastor

Yes, it takes a lot of work to start a remarkable podcast. To create a podcast that builds an audience for you and your business, you need to determine your audience, choose a podcast format, create captivating artwork, and pre-record a month’s worth of episodes. And you need to do all of this before you even launch. Then the real work begins.


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