Don't Create Your Content Strategy Until You Research These 6 Things

Don’t Create Your Content Strategy Until You Research These 6 Things by Demian Farnworth I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything. When I evaluate copy and content strategies, I often see what amounts to copycat content. Not that these people are stealing. No. Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply looking around to see what everyone else is doing — and then creating something similar and safe. Both those approaches will lead you to a content strategy that is DOA: Dead on Arrival. Here are six areas you should research to avoid that, so your content marketing gets — and holds — your audience’s attention. Get the rest Search and Social: How to Protect Your Digital Publication by Loren Baker Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. Listen Youpreneur with Chris Ducker: How to Avoid Entrepreneurial Burnout, Without Losing Business, or Your Health by Chris Ducker Entrepreneurial burnout is something that can creep up on you without you realising it. Chris shares his own experience with it and discusses the quick steps to avoid it. Listen Editor-in-Chief: The Difference Between Responsibility and Control by Stefanie Flaxman Why an Editor-in-Chief doesn't have to be (and shouldn't be) controlling in order to be responsible. Listen The Showrunner: No. 031 Jonny Rants His Sinuses Clear About Social Media Strategy by Jerod Morris and Jon Nastor What happens when we become so focused on new social media tactics that we lose sight of our goals? Listen The Mainframe: Critical Mistakes that are Hurting Your Membership Site by Chris Garrett and Tony Clark In this seventh part of our membership series, we reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. Listen Search and Social: How to Protect Your Digital Publication by Loren Baker Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. Listen Youpreneur with Chris Ducker: How to Avoid Entrepreneurial Burnout, Without Losing Business, or Your Health by Chris Ducker Entrepreneurial burnout is something that can creep up on you without you realising it. Chris shares his own experience with it and discusses the quick steps to avoid it. Listen Editor-in-Chief: The Difference Between Responsibility and Control by Stefanie Flaxman Why an Editor-in-Chief doesn't have to be (and shouldn't be) controlling in order to be responsible. Listen The Showrunner: No. 031 Jonny Rants His Sinuses Clear About Social Media Strategy by Jerod Morris and Jon Nastor What happens when we become so focused on new social media tactics that we lose sight of our goals? Listen The Mainframe: Critical Mistakes that are Hurting Your Membership Site by Chris Garrett and Tony Clark In this seventh part of our membership series, we reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.