The 5 Areas of Focus to Launch Your First Digital Product

The 5 Areas of Focus to Launch Your First Digital Product by Sonia Simone You may have noticed that we’re pretty excited about digital commerce around here. And we’re not alone. The web provides an unparalleled way to launch a business — small or large — with very manageable levels of investment and risk. But you won’t launch a new business by thinking or reading about it — you have to take action. At this point, I’ve seen hundreds (maybe thousands) of folks build viable businesses around an online product or service, and I’ve noticed five areas of focus that are crucial when you’re getting started. Here’s what they are: Get the rest PR is Dead: The Myth of the Magical Rolodex by Doyle Albee The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it's fun, but that won't get you the story. Listen The Writer Files: How Hollywood Screenwriter and Director John August Writes: Part One by Kelton Reid Critically acclaimed screenwriter and director John August stopped by the show to chat with me about his writing process, the film business, and his hit podcast Scriptnotes. Listen Hit Publish: How to Use Butterfly Moments in Your Content to Captivate Customers by Amy Harrison How do you write about what you do so that it: a) sells the value of what you do, b) doesn't sound over the top, and c) doesn't sound like everyone else? Introducing the 4-Step copywriting technique known as: 'Butterfly Moments' … Listen Hack the Entrepreneur: Brian Gardner on Hitting the Wall and Pushing Through by Jon Nastor My guest today is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur. Listen Confessions of a Pink-Haired Marketer: The 7-Minute Content Makeover by Sonia Simone A few tweaks and checks can often boost a piece of written content about one "grade level." In other words, if it starts out "good," this will take it to "very good." Here's the process I use. Listen PR is Dead: The Myth of the Magical Rolodex by Doyle Albee The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it's fun, but that won't get you the story. Listen The Writer Files: How Hollywood Screenwriter and Director John August Writes: Part One by Kelton Reid Critically acclaimed screenwriter and director John August stopped by the show to chat with me about his writing process, the film business, and his hit podcast Scriptnotes. Listen Hit Publish: How to Use Butterfly Moments in Your Content to Captivate Customers by Amy Harrison How do you write about what you do so that it: a) sells the value of what you do, b) doesn't sound over the top, and c) doesn't sound like everyone else? Introducing the 4-Step copywriting technique known as: 'Butterfly Moments' … Listen Hack the Entrepreneur: Brian Gardner on Hitting the Wall and Pushing Through by Jon Nastor My guest today is a Starbucks addict, Sarah McLachlan fan, web designer, and digital entrepreneur. Listen Confessions of a Pink-Haired Marketer: The 7-Minute Content Makeover by Sonia Simone A few tweaks and checks can often boost a piece of written content about one "grade level." In other words, if it starts out "good," this will take it to "very good." Here's the process I use. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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