Shakespeare's 5 Rules for Making Up Words (to Get Attention)

Shakespeare’s 5 Rules for Making Up Words (to Get Attention) by Demian Farnworth Advertising. Bloodstained. Cold-blooded. Epileptic. Fashionable. Hobnob. Moonbeam. New-fangled. Puking. Swagger. Worthless. Zany. Those are just a sample of the many words William Shakespeare invented. In fact, some say he invented somewhere between 1,700 and 2,200 words — possibly more. It’s no surprise the English language owes a massive debt to Shakespeare. But Shakespeare doesn’t have a monopoly on inventing words. He wasn’t the first to do it, and he certainly wasn’t the last to create new words. In fact, every year we introduce new words into the English language. Some fade out quickly, while others become part of the canon. Here are a few Oxford added to their online dictionary in 2015 alone: Awesomesauce Manspreading Onboarding But why make up words to use in your content marketing? Why not just stick with the ones we’ve got? Good question. Fortunately, I’ve got an answer. Get the rest PR is Dead: A Reporter Called Me Back … Now What?! by Doyle Albee You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity. Listen The Writer Files: How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part Two by Kelton Reid Author and Fast Company Editor Joe Berkowitz stopped by the podcast this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You've Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with me about how he survives the harried life of a big city journalist. Listen Hit Publish: Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time by Amy Harrison If you send an email newsletter but worry you might be making mistakes or getting on people's nerves, this episode is for you … Listen Confessions of a Pink-Haired Marketer: Minimalism, Success, and How to Be a Big Shot by Sonia Simone Today's podcast might seem like a "soft" topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you. Listen Youpreneur with Chris Ducker: Up Periscope! Why Twitter’s Live Streaming App is a Personal Branding Game-Changer by Chris Ducker Today is all about the latest social media favorite Periscope and how it's taking the online marketing world by storm. Chris gives tips on how to start your own scopes and how he's been able to monetize the app himself. Listen PR is Dead: A Reporter Called Me Back … Now What?! by Doyle Albee You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity. Listen The Writer Files: How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part Two by Kelton Reid Author and Fast Company Editor Joe Berkowitz stopped by the podcast this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You've Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with me about how he survives the harried life of a big city journalist. Listen Hit Publish: Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time by Amy Harrison If you send an email newsletter but worry you might be making mistakes or getting on people's nerves, this episode is for you … Listen Confessions of a Pink-Haired Marketer: Minimalism, Success, and How to Be a Big Shot by Sonia Simone Today's podcast might seem like a "soft" topic, but it also ties tightly to serious pragmatism about how to reach your goals — and more to the point, what reaching your goals is going to do for you. Listen Youpreneur with Chris Ducker: Up Periscope! Why Twitter’s Live Streaming App is a Personal Branding Game-Changer by Chris Ducker Today is all about the latest social media favorite Periscope and how it's taking the online marketing world by storm. Chris gives tips on how to start your own scopes and how he's been able to monetize the app himself. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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