How to Play the Long Game to Bring Your Idea to Life

How to Play the Long Game to Bring Your Idea to Life by Pamela Wilson Not long ago, Chris Healy and Lindsay Barto were driving back from a client meeting. It went well, but they couldn't help asking themselves, "What's our thing?" Lindsay and Chris run a creative agency, Round Two Creative Group. They make websites, set up email systems, create original content, build sales funnels, and more. But what was their silver bullet? What differentiated them from everyone else? As they drove back to San Diego, it suddenly became clear: they'd talk about hair ties … for guys! Except they didn't have any hair ties. For guys, or for anyone. Or a website. Or a brand. Or anything — except an idea and a funny commercial they made. That's when they realized it's not about a loop of elastic. It's about why guys with long hair need hair ties for guys. Chris and Lindsay's story is this month's Hero's Journey feature. We're tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero's Journey posts here. Let's hear directly from Chris and Lindsay to discover how two guys created a recognizable brand around their long hair. Get the rest The Missing Link: How Jay Baer Uses LinkedIn for Content Marketing by Sean Jackson New York Times Bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business. Listen Youpreneur with Chris Ducker: How to Build a Community of Raving Fans by Chris Ducker Chris chats with Jadah Seller of the wildly successful Simple Green Smoothies as they discuss how to build strong communities and what it can do for you and your online business. Listen The Lede: The Surprising Truth about Earning a Profit from Your Content by Jerod Morris and Demian Farnworth There are four stages to creating a remarkable content experience. And so far we've explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. Listen Hack the Entrepreneur: How to See Business Opportunities Everywhere by Jon Nastor My guest today is an actor, filmmaker, director and producer, journalist, event organizer, and entrepreneur. Listen The Writer Files: How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part Two by Kelton Reid From incredibly successful transmedia serial writer to internationally published author, this week's guest — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting. Listen The Missing Link: How Jay Baer Uses LinkedIn for Content Marketing by Sean Jackson New York Times Bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business. Listen Youpreneur with Chris Ducker: How to Build a Community of Raving Fans by Chris Ducker Chris chats with Jadah Seller of the wildly successful Simple Green Smoothies as they discuss how to build strong communities and what it can do for you and your online business. Listen The Lede: The Surprising Truth about Earning a Profit from Your Content by Jerod Morris and Demian Farnworth There are four stages to creating a remarkable content experience. And so far we've explored three out of the four: authenticity, usefulness, and reliability. Today we discuss the fourth: profitability. Listen Hack the Entrepreneur: How to See Business Opportunities Everywhere by Jon Nastor My guest today is an actor, filmmaker, director and producer, journalist, event organizer, and entrepreneur. Listen The Writer Files: How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part Two by Kelton Reid From incredibly successful transmedia serial writer to internationally published author, this week's guest — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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