How to Fully Engage Your Readers' Brains with Images

How to Fully Engage Your Readers’ Brains with Images by Pamela Wilson This is an ode to your visual cortex. It’s a little unsung hero that sits, unassuming, at the back of your brain. It’s small — almost hidden — but it dominates your senses and creates the world around you. And it’s hungry. You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words. That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image. The image you add to your next post, podcast episode, or social media missive may connect with your reader in 13 milliseconds (or less). You’re able to convey meaning before a single word is read. Images are powerful communicators. Are you fully engaging your readers’ brains with images? If not, read on. We’re going to talk about how to find, choose, and use images so you can harness their power in all of your content. Get the rest The Writer Files: How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part One by Kelton Reid From wildly successful transmedia serial writer to internationally published author, this week's guest — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting. Listen Hit Publish: How to Use Envy (Ethically) in Your Sales Copy by Amy Harrison Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don't be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer to do so … Listen Confessions of a Pink-Haired Marketer: Staying Grounded on the Road to Success: A Conversation with JB Glossinger by Sonia Simone Success certainly doesn't have to make you crazy, unhappy, or selfish. But sometimes it does play out that way. Listen Rough Draft: 101 The Greatest Storytelling Guide This Side of Saturn by Demian Farnworth Marketers are agog over stories. For good reason … Listen Youpreneur with Chris Ducker: 5 Ways to Boost Your Digital Business Revenue … Fast by Chris Ducker In this episode, Chris shares five online income opportunities, as well as their advantages and challenges. Listen The Writer Files: How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part One by Kelton Reid From wildly successful transmedia serial writer to internationally published author, this week's guest — Michelle Miller — has tapped into her former life in high finance to create a hit franchise in The Underwriting. Listen Hit Publish: How to Use Envy (Ethically) in Your Sales Copy by Amy Harrison Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?) Don't be put off, not only should can you use envy to make your copy more persuasive, you owe it to your customer to do so … Listen Confessions of a Pink-Haired Marketer: Staying Grounded on the Road to Success: A Conversation with JB Glossinger by Sonia Simone Success certainly doesn't have to make you crazy, unhappy, or selfish. But sometimes it does play out that way. Listen Rough Draft: 101 The Greatest Storytelling Guide This Side of Saturn by Demian Farnworth Marketers are agog over stories. For good reason … Listen Youpreneur with Chris Ducker: 5 Ways to Boost Your Digital Business Revenue … Fast by Chris Ducker In this episode, Chris shares five online income opportunities, as well as their advantages and challenges. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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