Email Newsletters vs. Content Notifications: A Head-to-Head Comparison

Email Newsletters vs. Content Notifications: A Head-to-Head Comparison by Beth Hayden Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, "Sign up to receive my newsletter" and people would join your list in droves? Unfortunately, those days are over. In today's overcrowded online market, getting email subscribers is a lot more complicated than it used to be. Most people are rabidly protective of their email inboxes, and we're understandably hesitant to sign up for yet another newsletter we're not going to have time to read. What people do want, though, is good content. They want helpful, useful, and entertaining articles, podcast episodes, and videos that will make their lives easier and solve their problems. As a content marketer, what does that mean for you? Get the rest Rainmaker.FM Elsewhere: Brian Clark on Eventual Millionaire by Caroline Early Listen in as Brian chats with Jaime Tardy about his entrepreneurial path, and how to find your own. Listen Technology Translated: Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company by V. Scott Ellis It's hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you're not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset. Listen The Showrunner: No. 028 Good, Good, Good Advice for Recording Interview Guests and Co-Hosts by Jerod Morris and Jon Nastor This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … Listen The Mainframe: How to Keep Your Customers Coming Back for More by Chris Garrett and Tony Clark In this fourth part of our series on memebership sites, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. Listen The Missing Link: How to Effectively Use LinkedIn Sponsored Updates by Sean Jackson AJ Wilcox, one of our superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), dazzles us with a case study you'll want to emulate for getting the most out of Sponsored Updates on LinkedIn. Listen Rainmaker.FM Elsewhere: Brian Clark on Eventual Millionaire by Caroline Early Listen in as Brian chats with Jaime Tardy about his entrepreneurial path, and how to find your own. Listen Technology Translated: Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company by V. Scott Ellis It's hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you're not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset. Listen The Showrunner: No. 028 Good, Good, Good Advice for Recording Interview Guests and Co-Hosts by Jerod Morris and Jon Nastor This episode outlines the best practices for recording good audio for yourself, your guest, and your co-host(s). And yes, we have addressed this topic before, but never quite like this … Listen The Mainframe: How to Keep Your Customers Coming Back for More by Chris Garrett and Tony Clark In this fourth part of our series on memebership sites, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. Listen The Missing Link: How to Effectively Use LinkedIn Sponsored Updates by Sean Jackson AJ Wilcox, one of our superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), dazzles us with a case study you'll want to emulate for getting the most out of Sponsored Updates on LinkedIn. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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