Content Marketing: A Truly Winning Difference

Content Marketing: A Truly Winning Difference by Brian Clark In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies used the same process. No one had told that story before. Advertisers became more astute after that point, which led to the development of the unique selling proposition by a guy named Rosser Reeves. This was the beneficial feature of a product or service that the competition would not — or could not — offer. Get the rest Authorpreneur: How to Build An Agency, Drive Leads, and Gain Credibility … With A Book by Jim Kukral Arnie Kuenn only has two books to his name, but as you'll see, it's not the quantity of the books you've written that matters, it's how you use them. Listen Rough Draft: 102 The Beautiful Message Joseph Campbell Was Really Trying to Tell Us by Demian Farnworth In the last episode of Rough Draft, your host explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell's Hero's Journey concept. Listen The Showrunner: No. 030 What Role Should Twitter Play in Your Show Promotion Strategy? by Jerod Morris and Jon Nastor Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus on Twitter. Listen Unemployable with Brian Clark: How to Get Money to Make Money by Brian Clark In today's media climate of irrational entrepreneurial exuberance, it's all about raising that venture capital. Reality, however, is much different. Listen The Mainframe: How to Adjust Your Prices to Match Your Market by Chris Garrett and Tony Clark In this sixth part of our series on membership sites, we discuss how to match your prices to the market, and the factors involved in optimal price points. Listen Authorpreneur: How to Build An Agency, Drive Leads, and Gain Credibility … With A Book by Jim Kukral Arnie Kuenn only has two books to his name, but as you'll see, it's not the quantity of the books you've written that matters, it's how you use them. Listen Rough Draft: 102 The Beautiful Message Joseph Campbell Was Really Trying to Tell Us by Demian Farnworth In the last episode of Rough Draft, your host explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell's Hero's Journey concept. Listen The Showrunner: No. 030 What Role Should Twitter Play in Your Show Promotion Strategy? by Jerod Morris and Jon Nastor Last week, we teased a potential listener question being expanded into a full-fledged episode. We lied. That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, we focus on Twitter. Listen Unemployable with Brian Clark: How to Get Money to Make Money by Brian Clark In today's media climate of irrational entrepreneurial exuberance, it's all about raising that venture capital. Reality, however, is much different. Listen The Mainframe: How to Adjust Your Prices to Match Your Market by Chris Garrett and Tony Clark In this sixth part of our series on membership sites, we discuss how to match your prices to the market, and the factors involved in optimal price points. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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