As your membership site matures, its library of resources grows — and even balloons.
Tired and proud, you look through your catalog of lessons, ebooks, slide decks, swipe files, worksheets, audio, and video. You think of all the years you’ve kept your head down and done the work.
Now, with this big, evergreen content library, you plan to sell even more memberships than you have in the past.
That’s what I expected to happen with my membership site.
Then, with almost six years of content created, I hit a major downturn I didn’t foresee: for every new member who joined, a renewing member cancelled.
New subscribers commented that they didn’t know where to start. Non-renewing members told me they couldn’t find time to make use of their memberships.
My big, evergreen content library was transforming from an asset into an intimidating beast that was turning people off.
In this post, I’m going to discuss the four ways I tamed my content library beast and turned it into an accessible resource my members are — once again — loving and sticking around for at renewal time.
You can use many of these methods for organizing your content even if you're in the early stages of building your membership site, so let’s get started.
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