How Not to Be a Sleaze (or a Martyr) in Your Business

How Not to Be a Sleaze (or a Martyr) in Your Business

by Sonia Simone

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice mean, anyway?


Search and Social: Building a Trustworthy Brand in the Digital Business Environment

by Loren Baker

In today's episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan.


Youpreneur with Chris Ducker: Why Originality is King, and Why Every Online Business Owner Needs to Embrace It More

by Chris Ducker

Chris delves into the what it takes to be truly original in online business, why it's important, and why you don't need to cut corners in order to create new content.


Hack the Entrepreneur: The Entrepreneur’s Path to Building a Real Business

by Jon Nastor

My guest today is a marketing expert, entrepreneur, and bass player. He is the Creative Director of Kinectiv, a marketing firm that focuses on developing business identities and providing customers with a great experience via websites, graphic design, and social media.


Editor-in-Chief: This Tiny Editorial Habit Can Make a Big Difference in Your Content

by Stefanie Flaxman

Here's a quick tip that helps you build trust with your audience.


Authorpreneur: How to Design a Book Cover That Sells

by Jim Kukral

If your book cover stinks; it's not going to sell … period.


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