11 Insights on Finding a Writing Voice Readers Take Seriously [SlideShare]

11 Insights on Finding a Writing Voice Readers Take Seriously [SlideShare] by Demian Farnworth This is the trap we typically fall into online: We survey the landscape, note what our contemporaries and competitors are doing, and do likewise. We might put a small spin on what we see, but we largely end up saying something mild and meaningless to avoid criticism. God forbid if we upset the applecart. Poppycock. Online, you must upset the applecart. Particularly if your livelihood is on the line. As my friend Joanna Wiebe said, the attention and sales go to the people who “say something of consequence.” That convinces people to take you seriously. And I’m not talking about being sensational here. Don’t say something controversial for the sake of controversy. Instead, dig deep during your research to uncover the hook — the one idea that takes a risk and stands out. The angle, words, or voice in your content marketing that make people take a second look. Even if it is shocking. Get the rest Authorpreneur: How to Design a Book Cover That Sells by Jim Kukral If your book cover stinks; it's not going to sell … period. Listen Technology Translated: How Much Does it Cost to Build a Website? by V. Scott Ellis It's a sticky question with no easy answer. It's also a question we get before we even know much about a project. Listen The Showrunner: No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy by Jerod Morris and Jon Nastor We have not one but two renowned Defenders of Humanity on this week's episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and should) fit into your overall content marketing mix. Listen Unemployable with Brian Clark: How to Sell Like a Saint by Brian Clark Marketing is simply, and literally, "bringing your products to market." And sales is making the right offer to the right person. Listen The Mainframe: The Key Types of Membership Sites for Building Your Digital Business by Chris Garrett and Tony Clark In the second part of this new series, Tony and Chris explore the types of membership sites you can create for your business. Listen Authorpreneur: How to Design a Book Cover That Sells by Jim Kukral If your book cover stinks; it's not going to sell … period. Listen Technology Translated: How Much Does it Cost to Build a Website? by V. Scott Ellis It's a sticky question with no easy answer. It's also a question we get before we even know much about a project. Listen The Showrunner: No. 026 Sonia Simone on How a Podcast Fits Into a Content Marketing Strategy by Jerod Morris and Jon Nastor We have not one but two renowned Defenders of Humanity on this week's episode. Sonia Simone, Chief Content Officer for Rainmaker Digital, joins Jerod and Jonny to discuss how your podcast can (and should) fit into your overall content marketing mix. Listen Unemployable with Brian Clark: How to Sell Like a Saint by Brian Clark Marketing is simply, and literally, "bringing your products to market." And sales is making the right offer to the right person. Listen The Mainframe: The Key Types of Membership Sites for Building Your Digital Business by Chris Garrett and Tony Clark In the second part of this new series, Tony and Chris explore the types of membership sites you can create for your business. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

Click here to safely unsubscribe from "Copyblogger." Click here to view mailing archives, here to change your preferences, or here to subscribe • Privacy Email subscriptions powered by FeedBlitz, LLC, 365 Boston Post Rd, Suite 123, Sudbury, MA 01776, USA.