10 Ways Specificity Helps You Build a Profitable Audience

10 Ways Specificity Helps You Build a Profitable Audience by Kelton Reid If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second. We’re all on the verge of an attention meltdown. This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them. That means you have to use every writing tool you can to gain and keep audience attention. Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed. Get the rest The Writer Files: How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One by Kelton Reid Author and Fast Company Editor Joe Berkowitz stopped by the podcast this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You've Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with me about how he survives the harried life of a big city journalist. Listen Hit Publish: 3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More) by Amy Harrison Ever wondered if those content tips you read a few years back are still relevant today? I've only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Listen Hack the Entrepreneur: The Easiest Way to Know if Your Has Project Failed by Jon Nastor My guest today is a speaker, advisor, entrepreneur, and the best-selling author of multiple books, such as Engagement from Scratch and The Audience Revolution. Listen Confessions of a Pink-Haired Marketer: Finding the Balance Between Pragmatism and Your Ideals by Sonia Simone If you feel like you need to choose between idealism and getting your bills paid, look again. Listen Search and Social: Building a Trustworthy Brand in the Digital Business Environment by Loren Baker In today's episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Listen The Writer Files: How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One by Kelton Reid Author and Fast Company Editor Joe Berkowitz stopped by the podcast this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You've Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with me about how he survives the harried life of a big city journalist. Listen Hit Publish: 3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More) by Amy Harrison Ever wondered if those content tips you read a few years back are still relevant today? I've only just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And I want to share them with you … Listen Hack the Entrepreneur: The Easiest Way to Know if Your Has Project Failed by Jon Nastor My guest today is a speaker, advisor, entrepreneur, and the best-selling author of multiple books, such as Engagement from Scratch and The Audience Revolution. Listen Confessions of a Pink-Haired Marketer: Finding the Balance Between Pragmatism and Your Ideals by Sonia Simone If you feel like you need to choose between idealism and getting your bills paid, look again. Listen Search and Social: Building a Trustworthy Brand in the Digital Business Environment by Loren Baker In today's episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Listen Find Out More ©2015 Rainmaker Digital, LLC • 1942 Broadway, Suite 407 • Boulder, CO 80302

   

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